Bradford City and District

The World Host Training comprises of 8 separate programmes, (5 focus programmes)

  • Principles of Customer Service – 1 day

This one day programme provides front line staff with the knowledge and skills to deliver a great experienced that will keep customers returning.

Course content

  • Working towards the Wow and going the extra mile
  • 1st impressions, positive impressions, including remembering and using customers’ names
  • Clear communications, giving clear directions, telephone techniques
  • Handling customer concerns, listening, communicating and empathizing skills

It’s everybody’s business

  • Value of tourism for Bradford
  • Value of retail for Bradford
  • Out and about in Bradford and district
  • Lifetime value of our customers
  • Ambassador Workshop – half day

This course will give staff the skills to deliver a warm and friendly welcome to customers and visitors, and is particularly focused on their role as an ambassador for their local area. People will learn how equipping themselves with knowledge about what’s on offer in their local community can take their service to another level, and how a positive and enthusiastic attitude can have a real effect on the visitor experience (and ultimately visitor spend).

Course content:

Why the ambassador role is so important, and how powerful their connection can be with visitors to Bradford.

How to demonstrate a warm welcome to customers and visitors and respond to their different needs.

The importance of maintaining a positive attitude.

How to become more familiar with Bradford, equipping them with the knowledge to answer customer queries


  • Service Across Cultures – half day

This course will increase staff’s awareness of other cultures and give those practical skills and advice to help them communicate effectively with all customers and visitors including those from overseas.

This programme is also great for improving internal customer service, especially in businesses that employ people from a wide range of nationalities and backgrounds

Course content:

The importance of overseas tourism to our business.

Common myths about some of the UK’s biggest overseas markets – and the truth behind them.

How someone’s own culture and traditions can affect their view of others, and how to avoid making assumptions.

Tips and techniques to help staff communicate with customers if there is a language barrier, including the use of appropriate gestures and avoiding the use of slang and jargon.

How to become a “people to people ambassador”.

  1. Customers with Disabilities – half day

The course will give staff the confidence and knowledge to cater for disabled customers’ needs sensitively and effectively. Making disabled customers welcome will not only win their custom, but that of their family and friends too.

Course content:

Appropriate words to use when referring to different disabilities

Debunking some of the myths around disabilities

Tips and techniques on assisting customers with common disabilities and impairments such as restricted mobility and hearing or visual impairments.

How to be more aware of your own feelings, misconceptions and biases when serving disabled customers.

The value of tourism and why disabled customers are such an important market.

How to identify tourism businesses in Bradford that are accessible to disabled customers.



  1. Sales Powered by Service – half day

This course will help staff understand the role they play in selling products, services, and how they can influence customers’ purchasing decisions and the benefits of selling beyond the basics.

Course content

Understanding the sales cycle

How to influence customer purchasing decisions

The importance of product knowledge and listening to the customer needs

The impact of “moments of truth”, looking at the business through the eyes of the customer

How to sell beyond the basics and why it’s so important

Booking a World Host Course

The SkillsHouse Bradford can provide you with a bespoke course for between 10 – 15 people.

Prices are as follows:

10 people = £730.50

15 people = £827.50

Alternatively, you can book onto one of our open programmes for World Host Principles of Customer Services. These programmes are based on demand. For all enquiries regarding course bookings please contact Rachel Broadhead on 01274 432605.

the broadway
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Bradford Proud of its History

At the turn of the Century Bradford was a small rural market town of 16,000 people, by 1850 Bradford had become the wool capital of the world with a population of 100,000.

With this growth the city expanded and new buildings were constructed . These wonderful Victorian buildings can be seen throughout the city with the elegant City Hall being one of the highlights.

Just four miles from Bradford you will find Saltaire, a UNESCO World Heritage Site, thanks to it’s preservation as a Victorian Industrial village. Mill owner Sir Titus Salt built the village for his workers and today Saltaire attracts millions of visitors to it’s magnificent architecture

Bradford District comprises the following towns and destinations: Bradford City, Saltaire, Shipley, Keighley, Haworth and Ilkley.

Useful Links

For regular updates follow Twitter: @VisitBradford or Facebook VisitBradford

For further information, brochures, leaflets etc. call 01274 433678, email or visit

Bradford Visitor Information Centre, Britannia House, Broadway, Bradford, BD1 1JF

Haworth Visitor Information Centre, 2-4 West Lane, Haworth, BD22 8EF

Saltaire Visitor Information Centre, Salts Mill, Victoria Road, Saltaire, BD18 3LA

Ilkley Visitor Information Centre, Town Hall, Station Road, Ilkley, LS29 8HB


Our address

Where you can find us

Call Us

01274 432605


St Peter’s House, 1 Forster Square, Bradford, BD1 4TY

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